Market for cloud computing:
The cloud services market was estimated at $46.4 billion in 2008 — and is expected to increase to $150.1 billion by 2013. The overall compound annual growth rate (CAGR) is forecast to be 26.5 percent
Ericsson gains:
- Ericsson becomes a prime driver in an all-communicating world, voice, data, images and video to share ideas and information wherever and whenever they want.
- Provide affordable communication for all
- Get a piece of existing revenue pie: Network providers are supporting bandwidth increases for cloud computing. But the revenue from cloud services still flows chiefly to cloud service providers, with little if any going to network providers.
- New revenue opportunities – benefit by switching enterprise-hosted services to private or virtual private clouds (“everything-as-a-service (XaaS) solutions). This approach offers better margins, along with decreased management demands.
- New business opportunity - explore advertising partnerships
- Growing “service orientation” for new and existing partners
- Economies of scale - using excess capacity in core network
- Gain partnerships with leading Indian operators - Bharti, BSNL, MTNL and Tata along with successful pilot and deployments in other countries